Reint Jan Renes

Behavioural scientist Dr R.J. (Reint Jan) Renes is lecturer in Psychology for a Sustainable City. His professorship conducts research into the behavioural psychology behind sustainability, based on concrete practical issues. After all, more and more people are concerned about the climate. But many of them still feel little urgency or see too many obstacles to actually making climate-friendly choices in their daily lives. What motivates them to actually get started?